A lot of people come up with business ideas that excite them. They rush into production and find out, too late, that the idea that excited them has not excited customers. A lot of people skip the market research step and go directly into business. The results are often tragic. In this informative San Francisco Small Business Week presentation, we will discuss exactly how to research the market for your business idea, whether you're planning a service, a retail business, or wholesaling a product. We will also tell you how to think about how much in sales you need in order to become profitable. Additionally, we will talk about: The best kind of corporation to form for your particular situation; Where to go to raise money; Elements of a business plan; How to market your business. This lecture will be very, very specific in detail. We will not speak in generalities. Bring a pen with a lot of ink. Presented by San Francisco SCORE Mentor Steve Gordon.