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Wednesday, May 14 • 2:45pm - 4:15pm
Marketing & PR: Strategies, Plans, Tactics, and Inspiration LIMITED
Limited Capacity seats available

Marketing & PR: Strategies, Plans, Tactics, and Inspiration

This two-part workshop will provide a good introduction; it will also serve as a refresher for experienced entrepreneurs who want to take their marketing and PR plans to the next level. Instructors Ken Stram and David Perry will lead lively discussion with plenty of tips and tricks to supercharge your marketing and PR plan.

Reinventing Marketing: Ken Stram
• A new way to think about marketing
• How to choose the right tactics for your target market
• How to integrate all your marketing tactics
• How to plan, evaluate, and monitor your marketing efforts.

PR Basics: David Perry
• Understanding the media
• Building & fostering relationships with reporters
• How social media has transformed the media
• Four principles for success

Sponsor: US Bank

Small Business Conference

Holiday Inn Golden Gateway

1500 Van Ness Ave

San Francisco, CA 94109


Wednesday, May 14, 2014
Session 3, 2:45 - 4:15pm

California Conference Room



All programs are extended to the public on a nondiscriminatory basis.  Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance.  For more information, contact info@sfsmallbusinessweek.com


David Perry

David Perry is the President and Founder of David Perry & Associates (DP&A). His specialities include community and government affairs, social media, public/media relations and crisis communications. DP&A understands that in a 24/7 increasingly wired world the concept of media has shifted dramatically. But while the world of traditional media has changed forever, the concept of story-telling – no matter how that story is told – has not... Read More →

Ken Stram

Ken Stram is a small business communications expert and founder of 2Bridge Communications, a San Francisco-based communications agency specializing in strategic positioning, business development, public relations, marketing, and word of mouth communications. 2Bridge is a San Francisco-based, communications consulting firm specializing in strategic positioning, public relations, social media, and communications training for growing businesses... Read More →

Wednesday May 14, 2014 2:45pm - 4:15pm
Holiday Inn Golden Gateway 1500 Van Ness Ave, San Francisco, CA 94109

Attendees (2)