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Wednesday, May 14 • 1:00pm - 2:30pm
Beginning Government and Corporate Sales LIMITED
Limited Capacity seats available

Beginning Government and Corporate Sales

What must a small business do to be eligible to sell to local, state and federal government agencies? We will discuss various certifications, getting started processes, common correctable mistakes, and give tips as to organizations that favor opportunities for start-ups. Each panelist will describe their agency or company requirements and the guidelines generally int heir category. There will be particular emphasis on supplier diversity opportunities for women, minority and disabled veteran owned firms. The last 30 minutes will be focused on Q&A.

Powered by Business Matchmaking & Sponsored by HP

Small Business Conference

Holiday Inn Golden Gateway

1500 Van Ness Ave

San Francisco, CA 94109


Wednesday, May 14, 2014
Session 2, 1:00 - 2:30pm

Redwood Conference Room


All programs are extended to the public on a nondiscriminatory basis.  Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance.  For more information, contact info@sfsmallbusinessweek.com.  


Chuck Ashman

Chuck Ashman is the Founder and Executive Producer of Business Matchmaking, a leading non-profit initiative supporting small business throughout the country. He has been honored by the SBA and Small Business Development Centers on multiple occasions since Business Matchmaking has enabled 90,000 appointments resulting in several billion dollars in sales by women, minority and veteran owned companies to government agencies and major corporations... Read More →
avatar for Kristin Johnson

Kristin Johnson

Kristin Johnson is Region Director for the Northern California Small Business Development Centers (Norcal SBDC).  In this role she oversees SBDC's 12 Centers and 30 outreach locations located in 13 Northern California counties, including the San Francisco Bay Area.  Kristin served as State Chair for the statewide SBDC program from 2010-2012 and has been with the SBDC program since 2001. | Prior to 2001, Johnson worked for Nike as... Read More →


Lori Falkenstrom

Lori Falkenstrom has over 27 years of federal experience with the small business program. She works for GSA’s Office of Small Business  Utilization and is also a member of the DOD Western Regional Council  | since 2004. Lori is one of GSA’s Small Business Advocates for all small, small disadvantaged, small woman owned, HubZone, small veteran and small service disabled veteran owned businesses.  She is... Read More →

David Feldman

David Feldman is the Manager of Chevron’s Local Content/Supplier Diversity program in where he is responsibility for advocating for the utilization and development of local, small, and diverse suppliers to support the company’s international and domestic operations. Feldman assumed this role in 2014 where he promotes an inclusive work environment and a supply chain reflective of the communities where Chevron operates. Feldman represents... Read More →
avatar for Lana Gosnell

Lana Gosnell

Lana Gosnell is a VP and Supplier Diversity Manager at Union Bank since 2012, but has been a longtime employee of the bank since 1977. Prior to her moving into her current role, she served as the CFO of the bank’s Corporate Real Estate group, where she was also the internal advocate for diverse business enterprise opportunities in commercial real estate suppliers. Lana is active in community outreach where she volunteers regularly at the... Read More →
avatar for Wayne Gross

Wayne Gross

Wayne Gross has thirty-nine years of customer service skills starting from his early days as a USAF Captain. Wayne currently serves as a Customer Liaison and SB/DVBE Advocate for the State of California Department of General Services, Procurement Division, Certification and Outreach Branch. In this role, he educates the business community and ensures that Small businesses (SB) and Disabled Veteran Business Enterprise (DVBE) businesses can... Read More →
avatar for Charleen Hamel

Charleen Hamel

Charleen Hamel brings twenty two years of experience in procurement and supplier diversity to her position as Supplier Diversity Manager for Brocade. She has an extensive background and passion working with small and diverse businesses. Prior to joining Brocade, Charleen was an International Subcontracts Specialist at Space Systems Loral. Prior to joining Space Systems Loral, Charleen was employed by Cisco Systems, Inc. as a Supplier Diversity... Read More →
avatar for Joan Kerr

Joan Kerr

Joan Namahana Kerr is PG&E’s Director of Supplier Diversity and Sustainability. Under her leadership, PG&E has more than doubled its annual spend with diverse business enterprises, to over $2.3 billion. PG&E strives to improve results in all areas of diverse spend, while focusing on finding qualified diverse businesses enterprises (DBEs) in areas that offer the greatest opportunity. PG&E’s 2013 supplier diversity... Read More →
avatar for G.H. Swaleh

G.H. Swaleh

G.H. Swaleh is Director of Global Category Centers and Supplier Diversity for Hewlett-Packard. He is responsible for leading HP's Global Procurement organization's sourcing, negotiating and contracting centers of expertise located in Mexico, Romania and Malaysia. In addition, he heads HP's industry-leading Supplier Diversity Program. G.H. began his career with Hewlett-Packard in 1996 and has held various procurement leadership roles. Prior to his... Read More →

Wednesday May 14, 2014 1:00pm - 2:30pm
Holiday Inn Golden Gateway 1500 Van Ness Ave, San Francisco, CA 94109

Attendees (2)